Let's start out with some basic facts that have to be established before we dive too deeply into what is happening with Apple right now. First of all, the iPad announcement last Thursday was extremely boring. Throughout the entire event, there were three interesting points - the cool laser cutting the pencil intro for the iPad Air 2, Stephen Colbert's bit, and the iMac Retina. That's it. The overall tone was more light-hearted and fun; but overall, it felt like there wasn't a huge reason for Apple to have the event. Even worse, all of those "high points" have serious caveats attached to them. Stephen Colbert's bit was funny, but didn't really add anything to Apple's overall message or product announcements. And, while the iMac Retina's display and price tag are phenomenal, the market for $2500 desktops is getting smaller by the day, as users opt for laptops and mobile devices instead of desktops.